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#๐™ข๐™ž๐™ง๐™ค๐™ซ๐™š๐™ง๐™จ๐™š๐™ข๐™ค๐™ฃ๐™™๐™–๐™ฎ๐™จ - ๐™๐™จ๐™š๐™ง ๐™š๐™ญ๐™ฅ๐™š๐™ง๐™ž๐™š๐™ฃ๐™˜๐™š ๐™ข๐™–๐™ฅ๐™ฅ๐™ž๐™ฃ๐™œ

Customer & User engagement is one of my top topics at the moment and as such, a handy template for focusing on this features in this weeks edition of #miroversemondays.

๐™๐™๐™ž๐™จ ๐™ฉ๐™š๐™ข๐™ฅ๐™ก๐™–๐™ฉ๐™š;

Experience mapping looks at your customerโ€™s end to end experience with your brand to identify areas ripe for improvement and innovation. Use this Miro board to uncover what customers are doing, thinking and feeling throughout their journey.

From there, you can tailor your backlog prioritisation accordingly and pivot towards what the customers really need.

I've facilitated similar sessions in person with a whiteboard before but this is a great virtual version which achieves the same outcome.

Credit to Josh Zak at Turtle Designs for creating this one and Miro. Link to this template below

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